kinza ghanchi

Surrounded by American and European clothing trends, for the longest time I believed that to be ‘Western’ is to be fashionable. Slowly I realised, there is nothing more trendy than my own culture.

A mixed media video in collaboration with Pakistan’s renowned traditional wear brand, GENERATION, exploring my cultural dress and what it means to me. Narrated in Urdu.

↗ 824K views on insta